The trust is that most agents aren’t worth the fees that they charge. They either have a car salesman attitude which just involves selling or they are a guide who simply open up a property and point at information to inform the prospective buyer about the product.
A real estate agent should bring deals together
This means that agents should get to know clients, understand their needs, and be confident that the product that they are showing them fits these needs. Otherwise, they shouldn’t sell the property to that client. This alone is why most agents fail in their first year.
The truth is that most real estate agents aren’t worth the fees that they charge.
A good real estate gets to know their clients and their needs and understands the competition. They know that the property that they are recommending is the best property for their client because they have done the research.
This is where the Australian real estate industry is not as developed as the American real estate industry. Agents list a property and show it. They don’t often work with buyers agents who hunt properties for their clients. This is why there is a huge pay gap between American and Australian brokers. Australian agents may make 3% on sales, and American brokers (typically if they are good) will make 6% on sales – 3% from the seller and 3% from the buyer.
Most real estate agents just operate as SALESPEOPLE – not deal makers.
